Insights

Augmented Retail: The New Consumer Reality

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a “store” near you.

The Realities Of Egypt's Retail Landscape

While consumer spending is on the rise, are manufacturers and retailers using their sales strategies to effectively reach these shoppers? In a recent event in Egypt attended by clients across several categories, Nielsen leaders from around the world showcased where sales strategies in the Egyptian...

Future Opportunities in FMCG E-commerce

This report looks at the changing FMCG e-commerce landscape in eight markets (Colombia, New Zealand, Norway, Poland, Portugal, Taiwan, Thailand, United Arab Emirates), influenced by 10 key drivers, along with deep insights for each of these markets.