Then and Now: A Look at How Australia’s Connected Consumers Have Changed
Melanie Ingrey, Research Director, Cross-Platform Custom Insights, Nielsen, SEANAP The media and marketing landscape in Australia has evolved at a rapid pace in a very short period. In fact, when we look at how consumers obtained information and engaged with brands 10 years ago, it’s as if...
Internet Use in Egypt: No Wires Needed
Mobile devices are transforming how consumers around the world are engaging with media and staying in touch with one another. And as device and service availability increase, particularly in developing markets, more and more consumers are experiencing the freedom to surf the Web and stay connected...
Tops of 2013: Digital
Digital media had another banner year in 2013, and some of this year’s trends may provide some clues as to what may lay ahead next year. As more Web users shift to mobile and tablet screens, Web activity using computer browsers declined slightly among the top 10 websites. Online video viewing,...
Infographic: A Look at Black Friday/Cyber Monday Online Trends Among Multicultural Consumers
The line between Black Friday and Cyber Monday is blurring, as many U.S. consumers are going online for holiday deals on the biggest shopping day of the year for brick-and-mortar retailers. While shopping tendencies among all consumers didn’t shift dramatically between 2011 and 2012, there were...
Today’s Top Headline: 111 Million Americans Go on the Web for Daily News
Whether browsing the news headlines about international news, U.S. politics, or the latest tech gadgets, 111 million Americans visited news websites in September 2013. That’s more than half of the Americans (54%) who were active on the Web, and each visitor to news sites spent an average of 1...
Where Web Surfers Go Streaming: Top Online Video Destinations in September 2013
Consumers have seemingly endless ways to spend their time surfing the Web, but watching video is a top indulgence. In September, 148 million Americans spent time watching online video. Whether watching short-form video streams or feature-length films, Americans spent an average of 6.5 hours of the...
The Perfect Game Plan
Football and wings go hand-in-hand, and for Buffalo Wild Wings it’s one of the busiest times of the year. So the 2012 season, Buffalo Wild Wings saw football as the perfect opportunity to implement a cross-device advertising campaign to capture more consumer time and drive in-store traffic.
Ring the Bells: More Smartphones in Students’ Hands Ahead of Back-to-School Season
As summer vacations drew to a close and as students headed back to school, more than one out of nine mobile subscribers replaced or upgraded their handsets (11%) during Q3 2013, and nearly fourth-fifths chose smartphones. For those keeping track of the U.S. smartphone market, the Q3 increase brings...
Guiding Light: Latinas Turn to Digital for Purchase Decisions
As consumers, U.S. Latinas are readily using digital platforms to steer their decision-making—both online and off—according to a recent report by Nielsen. Eight out of 10 Latinas are using online information to make decisions about buying products on the Web, three-fourths are using it to make...
The Full Twitter TV Picture Revealed
Over the past two years, the growth in Twitter activity around TV shows has been nothing short of remarkable. Tweets about live TV and the number of Twitter authors talking about TV programming are both increasing in double-digit fashion, steadily broadening the landscape at a record pace. And with...