Digital Influence: How the Internet Affects New Product Purchase Decisions
Japan and the U.K. are two of the most highly mobile cultures, yet usage in each is unique to their market; smartphone ownership is notably more prevalent in UK.
Smartphone use in India is quickly becoming the dominant way many of the country’s 900 million mobile phone users stay connected.
Nielsen’s 2013 Mobile Consumer Report pulls together findings from surveys, custom and syndicated research conducted around the world in 2012. Data collection methodologies and geographic representations vary by country. The following pages contain a snapshot of the differences and similarities...
Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013.
Social media has grown exponentially. One out of every seven people in the world has a Facebook page. Nearly four in five active Internet users visit social networks and blogs. Accordingly, marketers are flocking to the medium. Whereas their customers are adopting the medium with purpose, marketers...
According to Nielsen’s quarterly Global AdView Pulse report. advertisers continue to spend the most on television ads, Internet and cinema ad spend.
According to Nielsen’s 2012 Year in Sports report, nearly 60 percent of smartphone and tablet owners who accessed sports content on their device did so at least once a day.
Smartphones influence everything from consumers’ interaction with both brands and each other, to and shopping and purchase decisions.
To understand consumers requires going beyond sales figure to explore what devices they own and how they incorporate technology into their everyday lives. With greater clarity and information, retailers, advertisers and manufacturers can better navigate the needs of consumers, finding new...