Featured Insights
A Guide To Winning In Store In 2021
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.
How FMCG In Egypt Has Shifted And How To Win In The Wake Of COVID-19
The FMCG sector in Egypt has been through numerous fluctuations throughout the last 4 years. How have all these changes, from floatation of the US Dollar to the COVID-19, impact the market?
Billions in Consumer Spending are Shifting as COVID-19 Forces Widespread Retail Disruption
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.
Newswire | The Cross-Platform Report: How Viewers Watch Time-Shifted Programming | Nielsen
How Viewers watch time-shifted programming: the ad value of marathon viewing, or the amount and value of the viewing behavior Beyond 7 and live programming broadcast.
State of the Media: The Nielsen Cross-Platform Report Q3 2012 | Nielsen
Updated October 15, 2013 With time-and-place-shifted viewing, viewers now have the power to bend time and space at their will. Through a pilot study, Nielsen measures the viewing of programs beyond seven, and up to 29 days. At the household level, Nielsen offers new insight into exactly how viewing...
Newswire | Does College Play a Role in Media Consumption? | Nielsen
Does College Play a Role in Media Consumption? The 18-24 year-old consumer demographic consumes media where it can, when it can.
Reports and Insights | Case Study: Demand-Driven Approach Helps Candy Company Target More Profitable Buyers | Nielsen
Hershey has benefited from a series of strategic acquisitions and new product introductions over the years, but in 2007 the company’s management became concerned that growth was beginning to slow. With key competitors involved in merger talks – Mars and Wrigley in 2008, and Kraft acquiring...
Recycle More in 2013
As the new year begins, many people will make personal resolutions to do more recycling in 2013. Recycling is good for the environment and is also good for station ratings. A recent study looked at audience recycling patterns for the five top-rated stations in the 10 largest markets. The results...
Reports and Insights | State of the Media: U.S. Consumer Usage Report | Nielsen
To understand consumers requires going beyond sales figure to explore what devices they own and how they incorporate technology into their everyday lives. With greater clarity and information, retailers, advertisers and manufacturers can better navigate the needs of consumers, finding new...
Newswire | Exploring the Consumer Media Universe | Nielsen
Exploring the Consumer Media Universe – from televisions and smartphones to tablets and game consoles, Americans are consuming content on every device under the sun.
Reports and Insights | Global Trust in Advertising and Brand Messages | Nielsen
The voice of fellow consumers continues to be strongly heard when it comes to the most trusted forms of advertising. Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of...