Consumer Neuroscience-Based Advertising: Making :15 the New :30
By Randall Beard, Global Head, Advertiser Solutions for Nielsen Often treated as an afterthought by marketers and agencies alike, the 15-second TV spot is usually just a cut down version of the 30-second spot, rarely copy tested, but assumed to be at least 50 percent as good as the :30 from which...
How To Sell Brands on Mobile Ads
By Susan Chaika, Senior Product Marketing Manager, Ad Effectiveness, Nielsen Mobile usage is exploding, and it’s not hard to see why—over half of all Americans have a smartphone, and most of us keep our phones with us all day. And we do mean all day. According to the Nielsen Social Media...
Good Guys Can Finish First: Lessons on Standing Out In a Loud Media Landscape
It’s tempting to be bad—but is it worth it to your reputation? “I see enough of it—it must be working,” Susan Credle, Leo Burnett’s chief creative officer, said about the attention-grabbing “bad advertising” trend. “I think it works in the moment. This is short-term thinking,...
Using Big Data to Engage with the New Consumer
By Steve Hasker, President, Global Product Leadership, Nielsen Capturing the consumer’s attention in the past was relatively straightforward. It was never truly easy, but consumers faced a much simpler set of decisions at the shelf than they do today. There were also far fewer touch points...
Newswire | In China, Premium Sells: From Toothpaste to Cars to Banking | Nielsen
Chinese consumers have developed a more sophisticated taste for life - Consumers’ increased awareness of product quality & safety is the trigger behind the premium trend.
Newswire | Online Evolution: 2013 Marks the Year of Brand Advertising | Nielsen
2013 marks a shift in online advertising continuing focus on brand advertising according to the 2013 Online Advertising Performance Outlook by Vizu and the CMO Council.
Newswire | Eat it Up: Top U.S. Restaurant Ads Q1 2013 | Nielsen
Restaurant advertisers spend considerable dollars on campaigns aimed at getting consumers to eat up their creative concepts and, ultimately, their food.
Customers Don’t Care About Loyalty Programs As Much As Brands Think They Do
By Taddy Hall, Project Director, The Cambridge Group Finishing lunch with a friend several weeks ago, I pulled out my wallet and foraged for a credit card. Struck by my billfold’s girth, he quipped, “What’s in your wallet?” I plunked it down on the table and had to confess that it had the...
Newswire | Brand Familiarity Reigns King Around the World | Nielsen
According to Rob Wengel from Nielsen Innovation Analytics, Innovating products within established brands that consumers trust can be a powerful strategy.
Reports and Insights | Global Trust in Advertising and Brand Messages | Nielsen
The voice of fellow consumers continues to be strongly heard when it comes to the most trusted forms of advertising. Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of...