Insights

Consumer Neuroscience-Based Advertising: Making :15 the New :30

By Randall Beard, Global Head, Advertiser Solutions for Nielsen Often treated as an afterthought by marketers and agencies alike, the 15-second TV spot is usually just a cut down version of the 30-second spot, rarely copy tested, but assumed to be at least 50 percent as good as the :30 from which...

How To Sell Brands on Mobile Ads

By Susan Chaika, Senior Product Marketing Manager, Ad Effectiveness, Nielsen Mobile usage is exploding, and it’s not hard to see why—over half of all Americans have a smartphone, and most of us keep our phones with us all day. And we do mean all day. According to the Nielsen Social Media...

Using Big Data to Engage with the New Consumer

By Steve Hasker, President, Global Product Leadership, Nielsen Capturing the consumer’s attention in the past was relatively straightforward. It was never truly easy, but consumers faced a much simpler set of decisions at the shelf than they do today. There were also far fewer touch points...