Insights

Data-Driven Marketing is in the Details

With so many DMP vendors fighting to stand out, it’s no surprise that many marketers aren’t able to truly differentiate the competing solutions. And to be fair, from an eagle’s eye view, I don’t know that there is a way to.

The Reality of Innovation

With 14,000+ innovations launched into Egypt's market in 2014, only 10% succeeded. So what are the real keys for success in Innovation?