Insights

Global Ad Spend Grows 3.2% in 2012

2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion, according to Nielsen’s quarterly Global AdView Pulse report. A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth...

State of the Media: The Nielsen Cross-Platform Report Q3 2012

Updated October 15, 2013 With time-and-place-shifted viewing, viewers now have the power to bend time and space at their will. Through a pilot study, Nielsen measures the viewing of programs beyond seven, and up to 29 days. At the household level, Nielsen offers new insight into exactly how viewing...

State of the Media: U.S. Consumer Usage Report

To understand consumers requires going beyond sales figure to explore what devices they own and how they incorporate technology into their everyday lives. With greater clarity and information, retailers, advertisers and manufacturers can better navigate the needs of consumers, finding new...

Exploring the Consumer Media Universe

Exploring the Consumer Media Universe – from televisions and smartphones to tablets and game consoles, Americans are consuming content on every device under the sun.