Insights

Expect a Seismic Shift in Video Consumption

By Mitch Barns, CEO, Nielsen When asked about the future recently, Comcast CEO Brian Roberts said, “Television will change more in the next five years than in the last 50.” We agree. Based on 70 years of watching what consumers experience, and how they buy, how they act and what they do based...

Nielsen TV: Second Screen Use Is a Boon For TV Advertisers

Second-screen usage is the latest way consumers engage with television content. According to the latest Nielsen data, 75 percent of smartphone and tablet users are engaging with second screen content more than once a month as they watch TV. And about half of those people are engaged with second...

“Binging” is the New Viewing for Over-The-Top Streamers

New streaming devices and services make it easy for consumers to watch as much as they want whenever they want. And according to Nielsen’s 2013 Over-the-Top Video Analysis, viewers are streaming video at a breakneck pace—demonstrating incredible binge appetites for programming available anytime...

Q2 2013 Cross-Platform Report: Viewing on Demand

While the DVR has become a staple in 50 percent of U.S. homes and has helped changed the way consumers watch video, it’s not the only way consumers can watch on their own terms. Homes without the additional hardware can also watch on their own terms thanks to expanding VOD accessibility.

No Hardware, No Problem: VOD Lets Users Time-Shift With Ease

While the DVR has become a staple in 50 percent of U.S. homes and has helped change the way consumers watch video, it’s not the only way consumers can watch on their own terms. Homes without the additional hardware are just as able to enjoy the experience of watching on their own time and at

Reel Content: How Movies Transcend the Theater (Part 3)

We often see our favorite books brought to the big screen, but it’s not uncommon to see storylines unfold the other way around—where movies are continued or expanded in books. Star Wars, George Lucas’ masterpiece sci-fi franchise, has generated six theatrical releases and an astounding amount...

Reel Content: How Movies Transcend the Theater (Part 2)

In addition to providing fans the opportunity to relive their favorite flicks, discs are becoming an increasingly popular venue for alternate endings, extended scenes, gag reels and other viewer treats. And for theatrical aficionados, Blu-ray discs provide both exclusive content as well as higher...

Reel Content: How Movies Transcend the Theater (Part 1)

A good movie doesn’t end, it becomes a brand. Studios, labels and publishers are continuously looking for ways to leverage the success of a film in music, home entertainment, books and games. In a four-post series starting with the gaming industry, we take a look at some examples and ask, “How...

Video: Understanding Reach in Real Time

When running a number of ad campaigns across various media, it can be challenging to zero in on the big takeaways. Rather than scrutinizing multiple campaigns from end to end, Jim Totten, Pepsi’s director of analytics, NA beverages, sees big advantages in pulling key insights from a group of...