Mood of the Nation

Over the past 5 years, radical changes have occurred in Egypt, making the market volatile thus impacting macro trends; the devaluation of the pound, increase in fuel prices and so much more! Naturally, these events led to fluctuations in the general interests of the public and more importantly affected their buying patterns.

To what extent has the market neutralized post these changes? How has the basket of goods been modified? Which products were excluded and which were substituted?

We see the external environment rapidly impacting the choices that consumers are making. With our Mood of the Nation quarterly report, you can gain a comprehensive view on how these changes affect consumer sentiment, their outlook on the future and their spending intentions.

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