Organizations seeking growth should strive to innovate to engage new and existing customers. Without innovation, they risk loss of market share and brand sales.
In this report we share our learnings and best practices on how to maximize your return on innovation at every phase of innovation development.
When it comes to successfully launching a new product, developing one that consumers will love is only half the journey. The other half is launching with excellence
What causes a consumer to pull a product into their lives? Simply put, we bring a product into our lives because it meets a need or desire. That’s the crux of Jobs Theory: doing a job that needs to be done.