Insights

Video: What drives purchase intent in Europe’s car buyers?
Article

Video: What drives purchase intent in Europe’s car buyers?

Eleni Nicholas, Nielsen’s Automotive & Finance Industries’ leader in Europe, gives a topline overview of key findings from the global online study into Automotive Demand: what motivates the car buyers of tomorrow, where do they live and how can you reach them?

https://embed-ssl.wistia.com/flash/embed_player_v2.0.swf?2013-10-04Eleni Nicholas discusses insights from The Nielsen Global Survey of Automotive Demand