Nielsen Design Impact Awards
This year’s winners represent a wide range of business situations across food, beverage, personal and home care. Some transformed brands; others tacked challenges with competing in saturated categories; and some adapted heritage brands to stay relevant amid an evolving FMCG landscape.
The Path to Agile Innovation in a CPG World
Many CPG marketers are looking to use agile innovation, but Nielsen research has found that lifting an approach that works quite well for many technology companies may have less successful outcomes in CPG. To be successful, marketers need to adapt the agile development steps of design,...
How to Launch More Incremental Innovations
This report demonstrates the importance of evaluating the incrementality potential of new products early in the process and provides different avenues for maximizing incremental growth.
What's Next in Innovation - Latin America
Organizations seeking growth should strive to innovate to engage new and existing customers. Without innovation, they risk loss of market share and brand sales.
Return on Innovation, Europe Edition
In this report we share our learnings and best practices on how to maximize your return on innovation at every phase of innovation development.
How to Innovate Smarter Without Sacrificing Speed
Today, FMCG manufacturers are under enormous pressure to innovate faster. As a result, manufacturers are cutting corners to be more agile, yet are doing so at the expense of valuable consumer feedback and opportunities for refinement.
Survival of the Fittest: Using Evolutionary Algorithms to Optimize Your Next Product Idea
Imagine the following scenario: You’re the marketing manager for a leading brand of household products, and you’re considering a new line of eco-friendly, multi-purpose cleaners. You’ve studied market trends, measured your competition, and conducted exploratory focus groups and consumer...
Package Design: The “Dark Horse” of New Product Success
When it comes to successfully launching a new product, developing one that consumers will love is only half the journey. The other half is launching with excellence
Nielsen Breakthrough Innovation Report 2016
The 2016 Breakthrough Innovation Report, Europe Edition, celebrates 11 of the most successful new product launches across Europe
Nielsen TV: Product Innovation and Jobs Theory
What causes a consumer to pull a product into their lives? Simply put, we bring a product into our lives because it meets a need or desire. That’s the crux of Jobs Theory: doing a job that needs to be done.