What's Next in Innovation - Latin America
Organizations seeking growth should strive to innovate to engage new and existing customers. Without innovation, they risk loss of market share and brand sales.
Return on Innovation, Europe Edition
In this report we share our learnings and best practices on how to maximize your return on innovation at every phase of innovation development.
Package Design: The “Dark Horse” of New Product Success
When it comes to successfully launching a new product, developing one that consumers will love is only half the journey. The other half is launching with excellence
Nielsen Breakthrough Innovation Report 2016
The 2016 Breakthrough Innovation Report, Europe Edition, celebrates 11 of the most successful new product launches across Europe
Nielsen TV: Product Innovation and Jobs Theory
What causes a consumer to pull a product into their lives? Simply put, we bring a product into our lives because it meets a need or desire. That’s the crux of Jobs Theory: doing a job that needs to be done.
Don’t Rob Peter to Pay for Paul: Striking the Balance with Innovation
Supporting both the core business and adequately growing innovations are equally critical to sustained growth. So how should companies optimally slice their media investment to support both?
New Product Pioneers: Finding Early Adopters in Unexpected Areas
Globally, more than six-in-10 respondents (63%) say they like when manufacturers offer new products. But while consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.
New Product Innovation: The Why Behind The Try
Innovation matters. In the consumer product realm, it can drive profitability and growth, and it can help companies succeed—even during tough economic times. On the opposite side of the sales counter, consumers have a strong appetite for innovation, but they’re increasingly demanding and expect...
Cracking the DNA of ‘breakthrough innovation’ success
Report shows 76% of new product launches fail within a year, but outlines the critical steps needed to achieve ‘breakthrough innovation’, and identifies seven recent launches as iconic successes
Continuous Innovation: The Key To Retail Success
Shoppers never stop shopping, and retailers must evolve to stay ahead of the pack and keep consumers engaged. And today, brick-and-mortar stores need to innovate continually to compete with e-commerce's growing appeal and loosen consumers still firm grip on on their wallets.