Insights

Case Study - €1.6bn Loss Prediction

Nielsen looks at the financial implications of customer churn in the Teleco marketplace in Europe, sizing the risk and providing solutions to help organisations manage customer churn in order to save revenue and protect their business from revenue loss.

Socially Minded: The Causes Men and Women Value

If we know that consumers are engaging more with brands that are going green, producing sustainable products and giving back, do we have insight into which causes resonate the most? And are there discernible preferences between men and women? The short answer is yes.

Automotive Demand in Europe

Half of all European consumers are planning to buy a new or used car in the next two years, according to the Nielsen Global Survey of Automotive Demand – with 28% planning to buy a used car, and 22% a new car.