Case Study - €1.6bn Loss Prediction
Nielsen looks at the financial implications of customer churn in the Teleco marketplace in Europe, sizing the risk and providing solutions to help organisations manage customer churn in order to save revenue and protect their business from revenue loss.
Socially Minded: The Causes Men and Women Value
If we know that consumers are engaging more with brands that are going green, producing sustainable products and giving back, do we have insight into which causes resonate the most? And are there discernible preferences between men and women? The short answer is yes.
Automotive Demand in Europe
Half of all European consumers are planning to buy a new or used car in the next two years, according to the Nielsen Global Survey of Automotive Demand – with 28% planning to buy a used car, and 22% a new car.
IRELAND’S AGING POPULATION
Ireland findings from the Nielsen Global Survey on Aging
UK consumer confidence for Q3 2013 hits highest level in six years
Number of consumers who believe the UK is out of recession at 5½-year high. Proportion of consumers saying they’re willing to spend money hasn’t been higher for seven years. ‘Rising utility bills’ is the only main concern for consumers to increase on previous quarter.
UK supermarkets beef up advertising budgets to counter consumer reluctance to spend
UK supermarket sales growths continue to slow; strongest category performance driven by promotions. Morrisons is highest spender on TV & press advertising
UK supermarket sales growth drops from +6.4% to +1.4%
Sales volumes decline compared to last summer with the London 2012 Olympics.
Smoking in the UK – What Next? The Rise of the E-Cigarette Market
The UK tobacco industry has been in flux. With recent significant legislative changes, and more looming on the horizon, change will only accelerate. How the market develops will be defined by how both the industry and consumers alike respond to these new realities. The e-cigarette market however,...
Sales of frozen burgers down 40% in the U.K., but shoppers show confidence in branded products
Retail sales of frozen burgers, the product that sparked the horse meat revelations last month, are down 40% year-on-year to 2 February 2013. But the decline is almost entirely down to shoppers eschewing own-label burgers, while sales of branded burgers have so far held up, according to Nielsen.
As spending in Europe stagnate, actions to save increase
Europeans were in a spending holding pattern in the second quarter and actions to save on household expenses increased as unemployment rates in many European markets were high and confidence in the economic outlook for the rest of the year remained weak.