Insights

Global Adview Pulse Lite, Q3 2014

After a dynamic first half of 2014, which included the Sochi Winter Olympics in Russia, the eruption of the Crimean crisis in the Ukraine, the outbreak of the Ebola virus in West Africa, and the dazzle of the World Cup Football in Brazil, the third quarter continued in a less tumultuous mode.

GLOBAL AD MARKET JUMPS 4.8% IN THE FIRST QUARTER

After a 3.7 percent growth for the full year 2013, the global advertising market picked up speed again in the first quarter of 2014—growing by 4.8 percent. Advertising was most notably active during the month of February (up 8.4%), which may in part be due to increased revenue from the Sochi...

EUROPE’S AD SPEND RALLIES IN Q3–BUT STILL SHOWS A -3.8% DECLINE YTD

Global advertising spending rose 3.2 percent in the third quarter of 2013, closing the first three quarters of 2013 also at 3.2 percent. The contraction of the ad market in the embattled Europe region finally eased, with a small decrease of -0.4 percent seen in the third quarter and a -3.8 percent...

Video: Who are the Global Consumers?

We study consumers in more than 100 countries to gain the most complete view of trends and habits worldwide. And we’re constantly evolving, not only in terms of where we measure, or what we measure, but also in how insights help brands to develop even deeper connections with consumers.