Insights

1H GLOBAL AD SPEND INCREASES 2.8%, EUROPE DOWN 6.0%

Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s quarterly Global AdView Pulse report. Although many...