Over the past 10 years, hard discounters have become more experimental retailers, trying out new growth tactics and appealing to a wider buying public.
Total supermarket sales have started to recover, rising by +1% in the last four weeks, following a disappointing spring and early summer performance in which sales declined, falling to -0.5% in July.
Total grocery sales fell by -0.5% in the last four weeks, despite the start of warm summer weather at the end of June and the sporting season in the UK. Shoppers also spent less per visit compared with the same period last year.
Sales volumes decline compared to last summer with the London 2012 Olympics.
Consumer confidence levels rose in 20 of 29 European
The UK tobacco industry has been in flux. With recent significant legislative changes, and more looming on the horizon, change will only accelerate. How the market develops will be defined by how both the industry and consumers alike respond to these new realities. The e-cigarette market however,...
Fresh foods make up 56% of consumers’ total grocery shopping spend in Ireland, according to Nielsen Ireland Fresh Foods report findings.
Adrian Sanger, lead of Nielsen's global Shopper Practice, discusses how mobile technology has helped to advance research techniques in recent years.
Nielsen reveals the ads and the brands that took TV advertising Gold in 2012.
60% of Irish consumers with Internet access prefer to buy new products from a familiar brand, according to a new study from Nielsen
Nielsen announces the UK rollout of Nielsen Online Brand Effect – a measurement and optimisation solution which allows advertisers, agencies and publishers to evaluate the resonance of their online campaigns with audiences in real time.
Choice is a significant contributor to the growing fragmentation in the media market, as well as an unprecedented availability of consumer data. Consumers now have myriad platform, device, viewing occasion and product choices, and they’ve baked most of these choices into their everyday lives....
Nielsen Ireland’s Consumer Confidence Q4 2012 report reveals consumers have changed their spending habits to save on household expenses, far above the Europe average.