With consumer disloyalty on the rise and growth and ROI on everyone’s minds, it’s increasingly important to make sure that every move you make as a retailer or manufacturer counts.
Over the past 10 years, hard discounters have become more experimental retailers, trying out new growth tactics and appealing to a wider buying public.
Total supermarket sales have started to recover, rising by +1% in the last four weeks, following a disappointing spring and early summer performance in which sales declined, falling to -0.5% in July.
In just over five years the economic climate in Greece has changed dramatically. Amid the growing economic uncertainty and increasing debt concerns, consumer habits have also changed.
Nielsen’s Ireland Private Label report shows how value, price, promotions and private label are becoming more prevalent in the Irish FMCG market.
A large increase in TV and press advertising spend resulted in a strong finish to 2012 for the UK’s leading supermarkets.
According to Nielsen’s Ireland Consumer Confidence Q1 2013 report, confidence remains low with the recessionary mind-set still pessimistic.
In a multi platform world, you can’t afford to miss your audience, especially online. Knowing your campaign reach and how to adjust it marks the difference between higher ROI and wasted investment. Here James Oates, Nielsen’s UK Managing Director for Media shares the latest breakthroughs for...
A challenging economic climate is both adding pressure and opening up new opportunities for the European region. Central Europe is seeing particular shifts
The retail landscape in Western Europe is being transformed. Using new ways to connect with their consumers, Retailers are rewarding higher spending custome
Nielsen's top convenience experts explore the trends and changes that will impact the growing convenience market over the next few years. From Asia's c-store sector and the small format evolution in the US, to why the UK could be leading the transformation in how we shop, these two webcast sessions...
The proliferation of smartphones and tablets and the growing popularity of social networking have made today’s consumer more connected than ever before, cre