Insights

Don’t Waste It – Make Your Digital Spend Count

In a multi platform world, you can’t afford to miss your audience, especially online. Knowing your campaign reach and how to adjust it marks the difference between higher ROI and wasted investment. Here James Oates, Nielsen’s UK Managing Director for Media shares the latest breakthroughs for...

Webcast: Global Convenience Market Symposium

Nielsen's top convenience experts explore the trends and changes that will impact the growing convenience market over the next few years. From Asia's c-store sector and the small format evolution in the US, to why the UK could be leading the transformation in how we shop, these two webcast sessions...