Understanding these big megatrends that will impact your future growth in the coming decade is imperative to your ability to win in this competitive FMCG market.
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?
While podcasts may be the latest asset in the marketer’s arsenal, the old adage holds true: You can’t monitor what you don’t measure.
The amount Europeans paid for everyday groceries (on the widest possible basket of product categories that are continuously tracked by Nielsen) increased by +3.4% in Q2 2019 (up 0.9% from Q1 2019), after three previous quarters of muted growth.
For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.
Total supermarket sales have started to recover, rising by +1% in the last four weeks, following a disappointing spring and early summer performance in which sales declined, falling to -0.5% in July.
This year’s winners represent a wide range of business situations across food, beverage, personal and home care. Some transformed brands; others tacked challenges with competing in saturated categories; and some adapted heritage brands to stay relevant amid an evolving FMCG landscape.
Total grocery sales fell by -0.5% in the last four weeks, despite the start of warm summer weather at the end of June and the sporting season in the UK. Shoppers also spent less per visit compared with the same period last year.
Only 8% of global consumers say they are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.