Insights

A Guide To Winning In Store In 2021

Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.

Unemployment is at the Heart of Long-Term Consumer Change

Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.

Good For Me, And Good For We

COVID-19 has changed everything, hasn’t it? So why should businesses and marketers have sustainability on their agendas? While certain sustainability claims may not seem as relevant today, some, such as local sourcing, will become ever more important to consumers in the near future.

Getting Ready For Stability After COVID-19

As we move toward the post-COVID era, it is important for retailers and manufacturers to look beyond the day-to-day situation and proactively work hand in hand, equipped with solid data-driven insights, to develop strong action plans for when stability returns.