Personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with customers.
The quick wins as a result of conversion-dominated marketing may feel rewarding at the moment, but it often does not lead to long-term brand growth.
While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.
The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
As we enter year three of the global pandemic, the impact of COVID-19 continues to shape consumer behavior as well as the global economy—and we can expect to feel its ripple effects for years to come.
In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.
On average, 91% of European women say they have shared or primary responsibility for daily shopping, household chores and food prep. As a result, they’re also the primary purchaser for everyday household items. But taking on this additional job means that women have additional demands each week...
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
Following a slow start to the year, consumer spending in the grocery sector increased in April by +5.9% for the four weeks to 20th April, the highest level since the late Easter in 2014 and the summer heatwave of 2013, according to data released today by Nielsen.
At Nielsen, we have a clear view of open, one that is not ajar or a “bit more open.” To us, open means exactly that—open. We define open as the ability to use different parties and types of data, models to enrich and applications to consume and take action.