Insights

Millennials Evaluate Corporate Reputation Through a New Lens

Millennials comprise about one-third of “Opinion Elites,” an influential subset of the public who are highly informed, engaged and active when it comes to social and business issues. And just as Millennials' shopping, dietary and financial decisions differ from those of older generations,...

Reputation's Role in Unlocking Brand Value

People who are more informed, engaged and active when it comes to social and business issues around the world are increasingly inquisitive and knowledgeable about the companies they choose to buy from. In fact, there are signs that they’ve never been more interested in the reputation of companies...

Socially Minded: The Causes Men and Women Value

If we know that consumers are engaging more with brands that are going green, producing sustainable products and giving back, do we have insight into which causes resonate the most? And are there discernible preferences between men and women? The short answer is yes.

Africa: How To Navigate the Retail Distribution Labyrinth

Africa is on companies’ growth agenda for obvious reasons. Six of the 10 fastest-growing economies in the world are in Africa, it has the world’s greatest proportion of young people, and it has a burgeoning urban population with growing demand for many goods not yet widely available, as well as...

Russian Consumers Brace for Austerity

The question that marketers and retailers in Russia need to answer is: How do I win with the new Russian consumer who suddenly has far less disposable income than a year ago? Winning today will definitely be difficult, given the environment, which means that assortment and price are more important...