COVID-19 Intelligence Roundup
The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.
In-Store Tech May Boost the Brick-and-Mortar Retail Resurgence
Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge.
COVID-19: Tracking the Impact on FMCG, Retail and Media
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
From the Field: Nielsen Italy Offers Personal Insight on Shopping Trends Amid the COVID-19 Outbreak
At the height of panic buying, Maurizio Nardiello, Data Acquisition Leader, Retail Measurement Service, Italy, saw retail sales reach levels that he normally sees only during holiday periods like Christmas. But once the initial rush on stores was over, sales plateaued outside of spikes driven by...
No/Low-Alcoholic Beers Are Expanding the U.K. Beer Market and Fueling Category Growth in the Process
The U.K. beer category is certainly not lacking in options, but one unlikely sub-category has pulled away from the pack. In fact, without the contribution of non- and low-alcohol options, annual sales in the beer category would be in the red.
Key Consumer Behavior Thresholds Identified as the Coronavirus Outbreak Evolves
There are six key consumer behavior threshold levels that tie directly to concerns around the COVID-19 outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies.
Upsizing, Shrinkflation, Premiumization
Drawing from Nielsen BASES’ history of testing over 200,000 new products and over 40 years of forecasting, we have a clear understanding of consumer demand and the impact that price and package changes have on that demand. Throughout our experience, we have identified a few strategies that have...
Quality and Efficacy May Beat Out Price Sensitivities Amid Coronavirus Concerns
As we watch this situation unfold and get a handle on the length of time COVID-19 may be in play, the ability to guarantee the quality and safety of products, environments and consumption, coupled with the recognition of how important this will be to communicate to consumers for the foreseeable...
Win the Retail Tech Race by Winning Women’s Trust
If brands want to win the technology race, they need to focus on using technology as an enabler of humanity and use it to build trust and connection in this world. That’s because trust is at the epicenter of the decisions that women—and all consumers—make.
Diamonds in the Rough: Navigating the Many Pathways to CPG Success
It’s time to break repetitive cycles of lackluster innovation management. Companies are spending excessive amounts of capital supporting weak products, and it’s clear that CPG companies need better insight into what successful innovations look like before thinking about supporting them with...