The Provence varietal engages with more affluent, more mature households, and these households account for just over 80% of all wine spend in the off-trade market. These households are also increasing their overall household spend.
Total supermarket sales have started to recover, rising by +1% in the last four weeks, following a disappointing spring and early summer performance in which sales declined, falling to -0.5% in July.
Nowadays, wine is starting to gain traction in the U.K.'s off-premise market in two specific formats, which are driving excitement and helping to expand usage occasions: bag in a box and cans.
Total grocery sales fell by -0.5% in the last four weeks, despite the start of warm summer weather at the end of June and the sporting season in the UK. Shoppers also spent less per visit compared with the same period last year.
Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
You don't have to look far to see rapidly growing or already mature 'disruptors' in retail and manufacturing, but the long tail of market disruption goes way beyond that in today's age of consumer disloyalty.
Consumer spending in the grocery sector continues to slow, with sales declining to -1.6% in the most recent four weeks, in the context of the 2018 bumper spring, this spring has been tougher for supermarkets.
My experience with the orange pack of biscuits is typical of how shoppers interact with product packs. Packs catch the shopper’s attention at the “Zeroth moment of truth”—when the shopper is in front of a screen. They then catch the shopper’s attention in front of the shelf—that’s the...
While it’s still too early to predict the future impact of legal cannabis on the mainstream U.S. retail market, we do know that demand and consumer interest is present and certainly growing.