E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Consumers around the globe are feeling stretched due to changes in lifestyle, challenging working hours and longer commutes. Hyperconnectivity, rapid urbanisation and changes in households are influencing buying decisions of global consumers.
Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.
Nielsen’s Inflation Impact Online Survey 2013 revealed that if food prices were to rise, Irish consumers say they would increase price hunting in-store, take advantage of deals by stocking up, reduce number of shopping trips and amount spent per trip, plus shop more in discount stores and look...
Ireland's consumer sentiment dipped 1 point to 69 in Q3 2013, however still reflects the fragile regain of confidence for Ireland overall in 2013, as an increase of 2 points on same quarter last year.
Nielsen’s Ireland Private Label report shows how value, price, promotions and private label are becoming more prevalent in the Irish FMCG market.
According to Nielsen’s Ireland Consumer Confidence Q1 2013 report, confidence remains low with the recessionary mind-set still pessimistic.
Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s quarterly Global AdView Pulse report. Although many...
Fresh foods make up 56% of consumers’ total grocery shopping spend in Ireland, according to Nielsen Ireland Fresh Foods report findings.
60% of Irish consumers with Internet access prefer to buy new products from a familiar brand, according to a new study from Nielsen
Nielsen Ireland’s Consumer Confidence Q4 2012 report reveals consumers have changed their spending habits to save on household expenses, far above the Europe average.
A challenging economic climate is both adding pressure and opening up new opportunities for the European region. Central Europe is seeing particular shifts
The retail landscape in Western Europe is being transformed. Using new ways to connect with their consumers, Retailers are rewarding higher spending custome