Europe / Italy / / Assago

Marketing & Communications

#: 88063-en_US / 88063

Regular

Full-Time

Marketing & Communications Manager-Mediterranean MarComs(Milan) – 88063

Marketing and Communications – Italy Assago, Milan 

Marketing & Communications Manager (Mediterranean MarComs) based in Milan, Italy -competitive salary + bonus ,flexible working ,great benefits and work life balance !

 

  • Can you build a local  holistic roadmap and coordinate daily marketing Marcoms within EU ?
  • Can you support other businesses revenue and business targets?
  • Can you present Marcoms  thought leadership,social campaigns and promotions?
  • Do you have expertise in client communication identifing audiences and media engagement ?
  • Do you want to join a global market leader in sponsorship media valuation and research ?

 

Then look no further …

 

ABOUT YOU AND THE ROLE 

 

You are part of the International Marcoms team and will be based in Milan, Italy post-COVID at least 1 day a week.

The International Marcoms team protects and builds the reputation of Nielsen’s brand and supports the highest value revenue opportunities. We do this by clear and creative marketing and communications campaigns that engage and educate our associates and external audiences. We generate commercial leads, help tell smart stories and create demand for our products and services.

You will report to the Europe Marcoms leader and will be held accountable for the daily marketing and communications activities, both internal and external to drive growth in the Mediterranean region. You will do so according to global, regional and local guidelines in order to meet the business plan. Activities include events management, promotion and branding materials development, website and digital/social media management and internal communications and engagement. 

The position has direct responsibility for supporting the marketing and communications activities undertaken in their region despite being based in one country. 

 

WHAT WILL I BE DOING?

 

Commercial support / RFP’s:
Have a comprehensive understanding of RFP documentation and resources. Be able to pull together a quality output based on content from the commercial teams without assistance.  

Product marketing:
Lead the planning, execution and localisation of new product launches / enhancements / materials
Lead commercial campaigns to generate interest around existing products to drive revenue aligned with the sales focus 
Ensure Nielsen’s suite of products is supported by up-to-date marketing collateral, client communications and digital / website outputs

Public relations
Responsible for the creation and localisation of media releases and collating and updating of local media exposure metrics
Respond to media enquiries
Taken media training and coach our business leaders on how to respond to reporters. 
Successfully builds relationships with reporters. 
Coordinate in-house and external industry events for Nielsen including invitations and follow up communications campaigns
Work with local teams to identify presenters and topics for targeted industry events which demonstrate Nielsen’s strengths and capabilities

Client / internal communications
Work with key stakeholders to support the creation of engaging and digitally advances internal and client communications and tools
Provide hands-on support in the exploring and execution of digital communications tools and measurable technology
Maintain library of client communications and ensure dissemination of any new materials to regional teams
Establish and maintain open communication channels with Nielsen associates and clients via newsletters, email blasts, and other regular or ad hoc channels tapping into local, regional and global trends to provide updates on products, reports, insights, etc.

Crisis management 
Own and formulate local crisis management responses to minimise negative press coverage and revenue impact. Work closely with regional leaders for relevant input. 

Content writing: Create regular editorial content (insights articles, press releases, reports, perspectives) to showcase the value our Nielsen data can bring to the industry
Upload content onto Nielsen.com through WordPress

Social:Creation of social posts 
Social monitoring for Pacific

Overall:Measure the impact of our efforts
Document steps and processes for maximum efficiency
Be creative and strive to always think differently

 

WHAT SKILLS AND EXPERIENCE ARE WE LOOKING FOR?

 

Your remit will be to to look after the Mediterranean region make key decisions and  it’s vital show that you can understand nuances of these different markets and apply bespoke Marcoms  solutions.You’ll be involved in building a product portfolio industry events, media planning and analytics and sports marketing that is advertiser/publisher targeted .

You will have a solid background in Marcoms and your marketing skills will  to lift, shape, pronounce and resonate the Nielsen brand in the marketplace.

You’ll have a a roll up your sleeves and get it done attitude – it is not enough to have great ideas, you must be able to get stuff done 
Playing well with others is a must. We are a collaborative team and you’ll be able to cultivate relationships inside and outside the organization
You’ll work independently on a small team with a tremendous amount of responsibility
You’ll be able  able to work in a dynamic environment where new projects and pop-up often.

Fuent English and Italian ,Spanish is also a bonus. 
8+ years experience in B2B Marketing, Media, and/or Sales
Confident communicator with exceptional attention to detail, along with the proven ability to consistently make sound judgments and an ability to address business and technical audiences
Experience leading multi-practice teams toward a common deliverable on frequently accelerated timeframes 
Strong collaborator and mentor with the ability to bring out the best in talent and effectively motivate and manage teams
Excellent organization, project management and problem solving skills
Amazing writing and PowerPoint/Slides skills and be able to tell a cohesive story through a narrative or a deck
Must be intellectually curious and collaborative, “humble, hungry and smart” with a strong work ethic
Relationship building skills with the ability to interface with senior executives and experts across the organization
This position reports directly to the Europe Marcoms leader. 
 

BENEFITS AND PERKS

In return for your skills we offer a compettitve salary +bonus and a generous leave package and other benefits including :

 

  • Flexible working /remote working for the moment until Post-Covid
  • Pension 
  • Health insurance

  • Company phone

  • 25 days holidays pa with option to purchase an additional days
  • Family friendly policies: Childcare vouchers /Maternity/Paternity/Adoption/Parental leave 
  • Discounts and savings on shopping and much more…

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

If this sounds good…click apply!

If you have any questions before applying please contact me tia.nicholas.consultant@nielsen.com

 

#LI-TN1

ABOUT NIELSEN

 

As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth. 

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!