Europe / Italy / / Assago
Client Service & Sales
#: 97148-en_US / 97148
Market Research Manager, Nielsen Sports
Imagine working closely with many of the world’s largest sports rights holders, brands, agencies and broadcasters worldwide to help them better understand their fans and how they are consuming their content across a multitude of devices and screens.
Nielsen Sports is a trusted adviser and partner in sports and entertainment intelligence, helping our clients worldwide to maximize their commercial success. With our expansive suite of products and services, Nielsen Sports is uniquely positioned to provide insights and intelligence which help drive more effective decision making for clients.
Nielsen Sports is seeking a talented Commercial Research Manager from a market research background to be based in Milan. The role will involve the set-up, coordination and delivery of market research services to clients across renowned sports rights holders and brands. The successful applicant will have the opportunity to work with some of the most prestigious sports businesses in the world. Research programs include sponsorship impact assessment, fan understanding and profiling, brand tracking, event research and commercial support. The role involves working with third party agencies, multiple clients and internal stakeholders.
- Participate in the design, coordination and delivery of quantitative research programmes to sports rights holders and sponsors with full understanding of clients’ commercial needs
- Lead project management on multiple projects with the support of senior team members
- Liaise with and manage third parties to deliver to brief
- Write and design questionnaires
- Accountable for final quality of inputs (e.g. tables, charts), designing relevant quality checks
- Extract and prepare research insights that can be activated in clients’ commercial strategy
- Manage day-to-day client contact and requests (with senior support as required)
- Identify opportunities for process improvement in the delivery of research projects to enhance quality & delivery speed as well as lowering costs
- Provide support to the senior team on non-project specific tasks (e.g. proposals, internal requests)
- Lead as appropriate
- Market research experience is essential
- Relevant experience in designing and delivering quantitative research projects
- Proactively develops own skill set and knowledge
- Strong grounding in custom research principles, methodologies, statistical techniques
- Questionnaire design experience / skills
- Experience of using research analytics tools e.g. SPSS, R, Q and spreadsheeting/charting tools
- Experience of data visualization, and ability to explain complex things in a simple, accessible way
- Excellent verbal and written communication skills, including presentation skills
- Knowledge and interest of the sports industry an advantage
What we offer
Nielsen strives for an open, inclusive and tolerant working environment, where all employees are encouraged to grow and be themselves. At Nielsen, we focus on systematically integrating inclusion and accountability into the full employee experience through three focus areas: Talent, Culture and Accountability. We have 9 affinity-base communities (Business Resources Groups – BRG’s) that grow an inclusive culture, drive business growth and innovation through diversity and inclusion, increase BRG participation at all levels and enable associates to be themselves, by reaching their full potential.