Europe / United Kingdom / / London
Marketing & Communications
#: 90624-en_US / 90624
Senior International Sales & Marketing Manager, (Marcoms) London,competitive salary + bonus +flexible working ,great benefits and work life balance !
⦁ Can you lead on media measurement and understanding of digital audiences, sponsorship, media valuation and research ?
⦁ Can you sculpt a global roadmap and support our digital transformation strategy?
⦁ Can you take products into strategies and convert them into market communications ?
⦁ Do you want to join a global market leader in a ground-breaking journey in the largest outcomes measurement business in the world ?
Then look no further…
ABOUT YOU AND THE ROLE
AUDIENCE IS EVERYTHING™
The media industry is in the midst of a digital transformational change since TV was launched and Nielsen is at the heart of how marketers target their future media strategies.
The International Marcoms team protects and builds the reputation of Nielsen’s brand and supports the highest value revenue opportunities. We do this by clear and creative marketing and communications campaigns that engage and educate our associates and external audiences. We generate commercial leads, help tell smart stories and create demand for our products and services.
The need for trusted, independent, audience measurement is critical for media buying and selling, across all media types (television, digital, print, audio, out-of-home and cinema). As International Measurement Marcoms you will be responsible for strategising and executing a marketing and communications Measurement roadmap each year, including product launches and expansions, content to be published and Nielsen owned and industry events/webinars. You will nurture our existing clients with regular engagements and create new opportunities to showcase our global footprint in countries.
You will promote and protect Nielsen’s brand and support the Product and Commercial teams to leverage growth opportunities. The successful candidate will have a passion for strategising revenue growth through a range of marketing and communications tactics.
You’ll work with Digital Restore and Open Web to create and measure solutions to and articulate messages that make sense to our clients.
As a global business, the successful candidate must be a team player that proactively and colloboratively contributes to global marcoms responses and plans. As the International Measurement Marcoms representative you will also be responsible for ensuring the local International Marcoms teams have the global information required so that they can implement, localise, translate and distribute strategies for their regions.
This position reports directly into the European Marcoms leader and has a dotted line into the Global Measurement team in Denmark who are launching Nielsen One and Saudi Arabia digital ad ratings.
WHAT SKILLS AND EXPERIENCE ARE WE LOOKING FOR?
You’ll have a solid understanding of the media industry a real grasp of which digital strategies can be used to watch content and how our clients can plan and track their campaigns.
You’ll also have …
A minimum of 10+ years experience in B2B Marketing, Media, and/or Sales
Confident communicator with exceptional attention to detail, along with the proven ability to consistently make sound judgments and an ability to address business and technical audiences
Experience leading multi-practice teams toward a common deliverable on frequently accelerated timeframes
Strong collaborator and mentor with the ability to bring out the best in talent and effectively motivate and manage teams
Excellent organisation, project management and problem solving skills
A storyteller able to tell a cohesive story through a narrative or a deck
Must be intellectually curious and collaborative, “humble, hungry and smart” with a strong work ethic
Relationship building skills with the ability to interface with senior executives and experts across the organisation
Drive marketing and communications strategies for the Audience Measurement portfolio including TV, digital, print, audio, out-of-home and cinema.
Crisis management : Be the go-to stakeholder for what to do when a Measurement crisis arises through creating and approving Nielsen’s Measurement international responses. This will require working closely with Product and Commercial teams to minimise negative press coverage and revenue impact.
Content writing: creating regular editorial content (insights articles, press releases, reports, perspectives), product notices and designing email campaigns.
Leadership when launching products or enhancement: As the coordinator you will be responsible for highly successful and memorable client-centric announcement and product materials.
Sales enablement: A key stakeholder for strategising major RFP responses and defining revenue marketing strategies.
Team player: active participation with the U.S. Marcoms team to ensure International Measurement messaging and strategies are cohesive
Work with Product Management to understand product priorities and roadmap milestones and bring together cross-functional teams across the Marcom Centers of Excellence including Communications, Growth Marketing and Partnerships & Events to develop integrated marketing plans that directly support commercial priorities that deliver incremental revenue with existing clients and engage new clients
Partner with Commercial and Product leadership teams to translate business strategies into marketing and communications strategies that help the business meet its revenue targets
Measure the impact of our efforts
Document steps and processes for maximum efficiency
Be creative and strive to always think differently
Be able to cultivate relationships inside and outside the organisation.
Work independently on a small team with a tremendous amount of responsibility
Be able to work in a dynamic environment where new projects pop-up often
Fluent Italian would be a bonus but not mandatory…
BENEFITS & PERKS
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
We offer a great package and career progression in a culture that encourages inclusion and diversity. We also all have the tech and tools we need to allow our people to work flexibly, and many of us are working remotely at the moment due to COVID-19.
In return for your skills we offer a competitive salary + bonus a generous leave package and other benefits including :
⦁ Flexible working/remote working for the moment until Post-Covid
⦁ Fidelity Pension
⦁ AXA Private Health Insurance
⦁ Life Assurance
⦁ 25 days holidays pa with option to purchase an additional 10 extra days
⦁ Gym membership discounts
⦁ Family friendly policies: Generous Maternity/Paternity/Adoption/Parental leave
⦁ Season ticket loans/Car allowance
⦁ £1000 Cycle to Work scheme
⦁ Unum Lifeworks – private & confidential helpline
⦁ £1000 refer a friend scheme
⦁ Discounts and savings on shopping and much more…
If this sounds good…click apply!
If you have any questions before applying please contact me email@example.com
As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.
Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!