Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
Nielsen Takes No. 1 Spot in Media Industry on JUST Capital and Forbes’ Annual Ranking of the JUST 100
Nielsen ranks #47 overall and #1 in Media in Forbes' and JUST Capital's 2021 ranking of America's Most JUST Companies.
Nielsen Calls on Business Leaders to Wise Up to Women at Recent LEAD Event
Nielsen was invited to speak on the importance for companies to "wise up to women" as part of a virtual LEAD Network CEO Roundtable, hosted by the Turkey chapter.
Five Reasons Why We’re Excited to Build New Roots in Chicago
In 1923, Nielsen was founded and incorporated in Chicago by Arthur C. Nielsen. Today, nearly 100 years later, we are thrilled to announce that Nielsen’s Global Consumer Business will be headquartered in Chicago as we move forward in our journey to becoming a stand-alone company in 2021.
Nielsen Meets its 2020 Goal of Ensuring Zero Percent of its Global Electronic Waste Goes to Landfills
Nielsen meets its 2020 goal of ensuring zero percent of its global electronic waste goes to landfills.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Building A Sustainable Broadcaster OTT Strategy In The New Decade
How successful have European broadcasters been in developing sustainable over-the-top (OTT) strategies? At the dawn of the new decade, this question—and challenge—is in the hearts of U.K.’s traditional media companies. It's also one Nielsen addressed head on at the recent New Video Frontier...