Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
David Kenny Signs LEAD Network CEO Pledge to Increase Women in Leadership at Nielsen
The pledge emphasizes Nielsen’s commitment to increase women in senior leadership roles globally. David signed the pledge in concurrence with International Women’s Day, which is celebrated by thousands of Nielsen associates around the world.
Nielsen Reaffirms Commitment to Human Rights
These guidelines reflect how our founding principles of integrity, honesty, fairness, respect and reliability are reflected in our proactive approach to risk management and engagement on human rights topics with employees, suppliers, clients, panelists and others
Celebrating 25 Years of Measurement in Romania
We’re proud to be celebrating Nielsen’s 25th anniversary in Romania. Over the last two and a half decades, Nielsen Romania has grown from a small team of just six associates auditing 90 stores in Bucharest to having 210 permanent members of staff, covering all fast-moving consumer goods (FMCG)...
Truth, Trust and the Future of Nielsen
At Nielsen, technology, science and data come together with a human element. Our new CEO, David Kenny, provides his insight into the advantages Nielsen measurement brings to the market, as well as the company's potential into the future.
How Nielsen is Helping Modernize Consumer Price Indices
Nielsen has been working with a special task force at the UN charged with increasing the use of scanner (POS) data in official statistics, as well as how it can be used to produce consumer price indices. As a first step, we provided the task force with a sample dataset for testing and evaluation.
Nielsen Views: Understanding the Consumer’s View of New Technology
Thomas Johnson, Director of Nielsen Media Analytics, discusses how our newest consumer survey, the Nielsen MediaTech Trender, helps uncover how consumers perceive emerging technology, new devices and services. Data from the survey is used to develop quarterly reports that provide insights into the...