Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen Calls on Business Leaders to Wise Up to Women at Recent LEAD Event
Nielsen was invited to speak on the importance for companies to "wise up to women" as part of a virtual LEAD Network CEO Roundtable, hosted by the Turkey chapter.
Building A Sustainable Broadcaster OTT Strategy In The New Decade
How successful have European broadcasters been in developing sustainable over-the-top (OTT) strategies? At the dawn of the new decade, this question—and challenge—is in the hearts of U.K.’s traditional media companies. It's also one Nielsen addressed head on at the recent New Video Frontier...
Advertising Week 2019: Truth and Representation Matter in Media
Last week, Nielsen executives took center-stage during Advertising Week to share their perspectives throughout various sessions on the power of data and information, the future of TV, the importance of taking a stand for what’s right and Nielsen’s role in serving as the source of truth for the...
Nielsen’s ESG Journey Supports Sustainable and Inclusive Communities
8 billion: That’s the projected global population by 2030. How does this growing global society sustain itself? As basic as the question is, it covers wide-sweeping facets that affect daily life everywhere—the availability of food, clean water, safe shelter, access to natural resources—needs...
Trust and transparency take center stage at the ARF’s Shopper x Science 2019 event in Chicago
At the Advertising Research Foundation’s (ARF) Shopper x Science 2019 event at Google’s headquarters in Chicago earlier this month, Scott McKenzie, Global Intelligence Leader, Nielsen, took the stage to share the importance of trust and transparency in a brand’s marketing initiatives.
Nielsen Leaders Share What’s Coming Next for Advertising—from Cannes Lions
During this year's Cannes Lions International Festival of Creativity, Nielsen executives were vocal throughout the week on where they think the advertising industry is heading, with key themes emerging around the expanding definition of TV, making addressable TV possible and the power of big data.