Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Enterprise Risk Management Takes a Holistic Approach
In recent years, we have focused on continually maturing our Enterprise Risk Management (ERM) framework to understand the risks that affect our business. Julia Wilson, Director, Global Responsibility & Sustainability, Nielsen, recently sat down with Mandy Straka, Director, Security, Nielsen, to...
Community Engagement Is Critical to Diversity & Inclusion Strategy
In order to provide measurement services that create greater efficiency for the clients and markets we serve—and yield greater prosperity for all—it’s imperative that we include people from diverse backgrounds in our measurement and our company. Crystal Barnes, SVP, Global Responsibility...
Redefining Value With Our Second Global Responsibility Report
Today we published our second Nielsen Global Responsibility Report. The report captures our performance and progress on our long term ESG-focused (environmental, social and governance) initiatives that drive continuous value and improvement for our business and stakeholders. CEO Mitch Barns shares...
Privacy by Design and Responsible Stewardship Ensure Data Privacy
As a data company, Nielsen recognizes the inherent responsibility to protect the privacy of individuals who share information with us. Members of Nielsen's data privacy team recently sat down to discuss that responsibility, as well as what data privacy means in practice for Nielsen.
Due Diligence Considerations Are Critical for Successful Acquisitions
Recently, Patrick Dineen, SVP, M&A Technology Integration, and Deborah Whalen, VP, Corporate Development Integration Program Lead, discussed the work that goes into ensuring a Nielsen acquisition is successful.
A Focus on Sustainability Aligns With Nielsen’s Path to 2020
In our Global Technology & Operations (GTO) organization, we strive to drive progress as a business, as well as in the communities and markets where we live and work around the world. Crystal Barnes, SVP, Global Responsibility & Sustainability, recently sat down with John Tavolieri, Chief...