Press Releases
Nielsen Sports Launches New Fan Insights Platform for a Connected View of Fan Behaviors and Attitudes
Nielsen is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits from around the world.
Nielsen: Consumer Disloyalty is the New Normal
Disloyalty levels are on the rise among the world’s consumers, with just 8% of people considering themselves to be committed loyalists when it comes to their favourite brands, according to Nielsen's Global Consumer Loyalty.
Nielsen Launches Global Measurement for YouTube Mobile App
Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices....
David Kenny Signs LEAD Network CEO Pledge to Advance Women at Nielsen
The pledge emphasizes Nielsen’s commitment to increase women in senior leadership roles globally. Kenny signed the pledge in concurrence with International Women’s Day, which was also celebrated by thousands of Nielsen associates around the world.
Global Consumers are Bullish About Their Financial Security
Around the world, consumers are displaying a strengthening sense of optimism about their financial wellbeing, particularly in developing markets throughout Asia Pacific, Africa, Middle East and Latin America, according to a new global study.
Yellow Vest Protests in France Continue to Impact Supermarket Sales; Demand for Delivery Is On the Rise
In France, “Yellow Vest” protests sparked by economic concerns continue to hit retail sales. The most recent demonstrations on Saturday, Dec. 8, 2018, resulted in an average 16% drop in the sales of consumer goods across the country compared to previous Saturdays.
Global Online Grocery Purchasing Is Up 15% in Last Two Years, Leading to an Estimated US$70B in Additional Sales in Online FMCG
Online purchasing of packaged and fresh groceries has surged by 15% in the past two years, with an increase in consumers’ confidence within the online buying ecosystem leading to purchasing in a broader range of categories.
Nielsen Included for the Second Year on Stock Indices Recognizing Leading Companies
The FTSE4Good and Dow Jones Sustainability Index recognitions are part of a growing investor interest in companies focused on sustainability.
Spotify Deepens Relationship With Nielsen to Measure Effectiveness and Reach of Its Global Advertising Platform
Spotify and Nielsen today announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in the U.S., Germany, U.K., Australia, Canada, Japan, Mexico, Netherlands, Spain, and France.
Sony Crackle Selects Nielsen to Power Its Addressable Advertising Capabilities Across Devices
Sony Crackle, a division of Sony Pictures Television Inc., has selected Nielsen Marketing Cloud to power its addressable advertising capabilities across all devices and platforms including mobile devices, connected TVs, streaming boxes and gaming consoles.
Press Contacts
For press inquiries about Nielsen’s business, leadership and corporate events (such as quarterly earnings), please contact:
corporatepressinquiries@nielsen.com
For Press inquiries about Nielsen’s insights for the Europe region, please contact the Nielsen Europe Communications representative below:
Europe:Samantha Rovatti
Global Television Audience Measurement (Television Audience Measurement outside of the United States): Sonya Ford