Press Releases
ESL Gaming and Nielsen expand comprehensive esports measurement business relationship
ESL Gaming, the world’s leading E-sports company, and Nielsen, the global leader in audience insights, data and analytics, announced today the expansion of their comprehensive business relationship with an additional three years.
Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data
The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.
Nielsen releases 2021 advertising figures
Nielsen Ad Intel releases 2021 ad spending data, showing robust performance in TV advertising, entertainment & leisure and travel & tourism
Nielsen and The Trade Desk unveil new international data measurement strategic partnership for the open internet
Nielsen and The Trade Desk today announced a strategic partnership to power identity resolution for open web measurement in key international markets around the world.
Nielsen Advances Identity System for Digital Ad Measurement In Preparation For A Cookieless Future
Nielsen Advances Identity System for Digital Ad Measurement In Preparation For A Cookieless Future
Excitement in the air as the 12 month countdown to FIFA World Cup 2022 begins
With the FIFA World Cup 2022™ kicking off one year from now, Nielsen is sharing the results of its Nielsen Sports brand tracking study showing a high level of excitement globally in anticipation of the global event in Qatar. As a part of FIFA’s Research Programme, Nielsen surveyed respondents...
Nielsen announces data collaboration with PubMatic changing the way marketers transact on audience data
Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory.
Nielsen Market Lift offers marketers in over 30 new markets accountability for their ad investments
With the global launch of Market Lift, one of Nielsen's Audience Outcomes solution, marketers can maximise their return on investment and move with velocity.
Sandra Sims-Williams Appointed Nielsen’s Chief Diversity Officer
Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will continue to lead the company's diversity, equity and inclusion team.
Nielsen Announces Completion of Sale Of Global Connect Business to Advent International
Nielsen Holdings plc announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.