Expands Reputation, Image, Thought Leadership and Public Affairs Capabilities
NEW YORK, N.Y. – April 17, 2014 – Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced the introduction of new reputation measurement and management services for leading organizations worldwide.
This new offering leverages Nielsen’s recent acquisition of Harris Interactive, a leading global market research firm. Led by reputation expert Robert Fronk, the new team unites Harris Interactive’s corporate reputation consultants, public affairs strategists and public release research specialists with Nielsen’s comprehensive end-to-end consumer insights, providing greater client value to companies and industry associations across many industry sectors.
“Reputation plays an increasingly important role in the overall market value of organizations, and while there are tremendous assets devoted to understanding and serving the customer, there is an increasingly complex set of additional stakeholders and issues that ultimately provide a company with its license to operate,” said Robert Fronk, senior vice president, Nielsen Reputation Management and Public Affairs. “This new focus area enables us to broaden our reach and offer communication and marketing executives a powerful way to leverage reputation, connect insights to stakeholder expectations and facilitate more informed, smarter decisions that enable business growth.”
The Nielsen Reputation Management and Public Affairs team brings independence, objectivity and proven frameworks to its clients while focusing on actionable business outcomes that reputation can impact. “Whether a company is looking to gain a deeper understanding of their corporate reputation or augment the visibility of their brand, key initiatives and messages in the marketplace, Nielsen can provide clarity and focus through its pragmatic and consultative approach,” said Fronk.
Taking a research-based approach, Nielsen now offers custom solutions to help companies enhance and protect business value through:
- Reputation measurement and management programs
- Issues management and influence research
- Crisis research
- Thought leadership content development for public use
- Research for public release
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.