Marketing of services: Nielsen does not provide services directly to the general public, but rather sells services to other companies, institutions and government agencies. Accordingly, the personal data we use to market our services relates to employees of client and prospective client entities. The following is a general statement of our practices; however, Nielsen complies with all local laws applicable to email marketing.
Nielsen may send marketing-related communications to individuals who have requested them or individuals in key roles at current or prospective clients who we believe may be interested in Nielsen’s services. We may obtain contact information directly from individuals, from company directories, or from other publicly-available sources.
Nielsen’s email marketing to our business contacts may include pixel tags, web beacons, and/or HTML-formatted email messages that track and report back to Nielsen the actions recipients take in response to our emails (e.g., whether a message has been opened, read or deleted).
If you do not wish to receive marketing emails from Nielsen, you can click on the "unsubscribe" link available in each such email message or contact us and ask to be removed from our email marketing database. Please note that if you do opt out of receiving marketing-related messages from us, we may still send you important administrative messages as part of your ongoing use of our products and/or services.
Recruitment of panelists and survey respondents: Nielsen recruits panelists and survey respondents through a variety of means, including online advertising, direct mail, and phone calls. We identify potential respondents or panelists in a variety of ways, depending on the specific panel or survey, or country in which we are operating. These can range from random-digit dialing to contacting every household in a specific postal code to purchasing from a third-party data broker lists of phone numbers or addresses of households potentially matching the demographics we need. If you do not wish to be recruited for our panels or surveys, please ask to be added to our Do-Not-Call list if we contact you by phone. You may also disregard our direct mail or online advertisements.
When we recruit panelists and survey respondents by telephone, we maintain an internal Do-Not-Call list where individuals can request not to be contacted by Nielsen for up to five years.