Spruce up your Shelf Space

The final stage of whether or not a shopper chooses to buy your product occurs when they are in store at the shelf. You need to be confident you’re making the best use of space and offering products consumers want to buy. However, successful retailing isn’t simply a matter of offering the right products; shelves need to be arranged in a way that makes sense to the customer. If people can’t find your product, they won’t purchase it.

Nielsen has been working with manufacturers and retailers to create shelf layouts and product assortments that work, driving brand and category growth further. We’ll help you choose which products to range, understand the ideal way to layout the items and make your products stand out from the competition.

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How We Do It

Put the right products on the shelf in the right way to drive brand and category performance.

Product placement is everything in the retail world. Our merchandising solutions will help ensure that you’re managing your space and range to their full potential.

Find the right solution for your business