Solutions

Profitero’s E-commerce Measurement and Analytics Suite

Unique E-commerce Solutions for a Holistic View of Today’s Shopper

As part of our effort to bring you total consumer measurement solutions, Nielsen is working with Profitero, the leader in e-commerce analytics, to give you e-commerce capabilities available now.

Find Today’s Total Consumer

Nielsen is committed to delivering total consumer measurement to the consumer packaged goods (CPG) industry. That means providing you a comprehensive view of what is happening across the entire shopper journey, so you know why and what you can do about it. From in-store and out-of-home to online, we measure where consumers shop at each step of their path to purchase. How we do that continues to evolve with the changing industry. Working with best-in-class companies, such as Profitero, will always be an essential part of our efforts to bring you the latest solutions to help you navigate the significant opportunities available within CPG and enable you to make confident decisions to fuel your growth.

Understand Your Online Opportunity

Profitero consistently monitors over 300 million products on 4,000 websites in over 40 countries. Through actionable reports and real-time alerts, the Digital Shelf 360 e-commerce analytics suite provides an interconnected view of product content, pricing availability, assortment, search ranking, ratings and reviews, and retailer specific sales and share to produce competitive benchmarking and holistic insights that drive increasing sales.

Manage Your Digital CPG Shelf

You have your in-store shelf strategy down—you know how to manage it, place your products and what that means for your sales. On your digital shelf there are some important distinctions, such as real time price monitoring, ratings and reviews, accurate product images and content and more. Understanding how to measure and improve your performance on the digital shelf takes a level of expertise that only Profitero can bring. This solution is available today for CPG manufacturers who are looking to understand their digital shelf across many retailers.

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