Nielsen measures more than half of the world’s total broadcast, print and online advertising. In Europe, advertising spend is a multi-billion euro industry spanning TV, print, online display, radio, out-of-home, direct mail and cinema advertising.
We provide advertisers, agencies and media owners with a picture of the competitive landscape in Europe by measuring who advertised, on which medium, how much was spent by campaign, how many ads and ad formats. We can then break this down further by key industry sector and individual advertiser.
HOW WE MEASURE
Our advertising information service uses spot monitoring methodology to estimate advertising expenditure across key media. We also collect the ad creatives in a database that advertisers, agencies and media owners can leverage. Advertisers and agencies use our advertising tracking and analysis tool to gain actionable insights into ad spend and placement to inform the strategic media planning process. Broadcasters and publishers can get a clear gauge of station and title performance, agency and advertiser deals and industry movements