The Evolution of Discounters in Europe
Over the past 10 years, hard discounters have become more experimental retailers, trying out new growth tactics and appealing to a wider buying public.
Battle of the Brands: Consumer Disloyalty is Sweeping the Globe
Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
Suomalainen kuluttaja 2017
Läpileikkaus suomalaisten kotitalouksien rakenteeseen ja pt-ostoskorien sisältöön