E-commerce is big business, and getting bigger every day. In fact, between now and 2019 retail e-commerce will lead brick-and-mortar sales growth by a margin of three to one.
Nielsen is working with Profitero, the leader in e-commerce analytics, to provide capabilities in this space. After this webinar you’ll come away with a playbook to link e-commerce sales measurement and digital shelf insights for specific actions to improve your performance.
For a personalized demo of how Nielsen and Profitero capabilities work in concert to provide a comprehensive view of what is happening across the entire shopper journey please contact your Nielsen Client Business Partner or firstname.lastname@example.org.