We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
THE QUEST FOR CONVENIENCE
In today’s hyperconnected world, convenience is the ultimate currency.
Ghana’s economic growth and political stability make it an enticing destination for global companies to invest. In comparison to other African countries surveyed, consumers are more willing to try new brands, are better connected with media, and are more receptive to advertising.
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