The world’s population is getting older and many consumers say the world isn’t prepared for the shift. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, which raises questions and concerns for consumers as well as industries.
To examine consumer concerns about growing old and evaluate how product and service manufacturers and retailers are meeting the challenges that can arise with age, the Nielsen Global Survey About Aging polled more than 30,000 Internet respondents in 60 countries. The findings highlight an array of needed improvements, including in-store amenities like wider aisles and ample lighting, easy-to-read and easy-to-open product packaging, transportation and housing assistance.
The top 10 most compelling findings from the findings include:
The report also discusses:
For more detail and insight, download Nielsen’s Global Aging report.
The findings in this survey are based on respondents with online access across 60 countries. While an online survey methodology allows for tremendous scale and global reach, it provides a perspective only on the habits of existing Internet users, not total populations. In developing markets where online penetration has not reached majority potential, audiences may be younger and more affluent than the general population of that country. Additionally, survey responses are based on claimed behavior, rather than actual metered data.
