Insights

Content Type

Uncommon Sense: The Appification of TV

For over 50 years, there was only a single "app" for TV viewers. The sole function of that app—the cable or satellite company—was to stream premium video content. The facts of yesterday’s TV viewing no longer hold. There are now many TV viewing apps available. Enter "the appification of TV."

Nielsen Technology Sentiment Report

It seems like U.S. consumers welcome new or improved technology with open arms just about every day. Options abound, spanning our TVs, computers and appliances. They’re also evolving to become more than just single-service electronics. Coupled with readily-available Internet connectivity, we’re...

Local Watch: Where You Live and its Impact On Your Choices

Watching content on a local level has a unique effect—it connects us to our communities, while it informs us and empowers us as participants in the close-knit fabric of our daily lives. As marketers and media companies explore ways to reach consumers in new and exciting ways, we offer a look into...

TV Remains the Reigning Champ, but Display Internet Ads are the MVPs of 3Q

According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with television and display Internet advertising leading the charge globally. While measured in a smaller subset of countries, display Internet ads grew...