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Shifting Sands Of Consumer Sentiment Across West Africa

Ghana’s latest Consumer Confidence Index (CCI) for the fourth quarter of 2018 shows a five point decrease to 108, while Nigeria’s CCI has dropped one point to 117, presenting a diverse picture of consumer sentiment across West Africa.

West Africa Consumer Confidence Shows Small Dips & Some Gains

Nigeria’s latest Consumer Confidence Index (CCI) for the third quarter of 2018 has shown a four point decline to 118, while Ghana’s CCI for the same quarter has risen five points to 113, all in all a fairly stable picture for West Africa.

West Africa Consumer Confidence Shows Divergent Sentiment

Disparate consumer sentiment across West Africa means that while Nigeria’s Consumer Confidence Index (CCI) for the second quarter of 2018 has risen a very healthy nine points to 122, Ghana’s CCI for the same quarter has fallen 12 points to 108.

Latest Consumer Confidence For West Africa Reveals Mixed Bag Of Sentiment

The latest Nielsen Consumer Confidence Index (CCI) for Q1, 2018 for West Africa reflects a mixed bag of sentiment, associated with lingering uncertainty. Ghana’s CCI remains stable at 120 – the same level as the previous quarter – while Nigeria’s level has dropped nine points to 113.

Consumer Confidence Surges Ahead For West Africa

In the latest Nielsen Consumer Confidence Index for Quarter 4, 2017 both Ghana and Nigeria show a marked increase and continued positive performance. Ghana climbed eight points to 120, while Nigeria’s score rose five points to 122.

Africa’s Rebound Demands Bolder Strategies Than Ever Before

Manufacturers and retailers seeking to stay one step ahead in Africa’s complex markets need to move beyond ‘business as usual’ - they simply cannot keep doing the same things and expecting a different result, as per the findings from the fifth Nielsen Africa Prospects Indicator (APi) report.