A VIRTUAL CONSUMER 360® EVENT
October 27, 2020
From true intelligence comes true confidence.
If this year has taught us anything, it’s that the world is too unpredictable to know what will happen in the future. But true intelligence isn’t knowing what will happen—it’s knowing the right questions to ask and the right data to rely on, so you can prepare for anything.
Join us at Intelligence Reimagined: A virtual Consumer 360® event to learn how industry leaders around the world are using our complete data and forward-thinking solutions to make bold decisions and change what it means to be prepared.
Tuesday, October 27, 2020
10:00 AM – 10:15 AM
10:15 AM – 11:50 AM
Welcome – True intelligence is being reimagined, and so are we.
Jacqueline Woods, Chief Marketing Officer
State of Nielsen – Navigating the storm of a pandemic and emerging on the other side with a clear vision.
Brand Reveal – The journey to understand the client needs is at the core of our new brand identity.
David Rawlinson, Chief Executive Officer
Key Priorities – The pillars of our business that drive customer growth from end-to-end.
Richard Cook, Chief Operating Officer, Intelligent Analytics
Jeanne Danubio, President, Consumer Intelligence
Mark Hogan, Global Product & Delivery Leader, Intelligent Analytics
Yuneeb Khan, President, Customized Intelligence
Johan Sjöstrand, President, Retail Intelligence
Featuring Special Guest: Matt Cahill, Senior Director, U.S. Consumer Insights, McDonald’s
Keynote Speaker – The magic of winning and finding the confidence to succeed.
“Magic” Johnson, Jr.
11:50 AM – 12:10 PM
Live with Meghan Trainor
12:10 PM – 1:30 PM
Breakouts & Demos Open
1:30 PM – 1:45 PM
Stretch Break with DJ Hesta Prynn
1:45 PM – 2:30 PM
Client Fireside Chat
Judson Althoff, Executive Vice President, Worldwide Commercial Business, Microsoft
David Rawlinson, Chief Executive Officer
Closing Remarks – What to expect from us in the coming year
David Rawlinson, Chief Executive Officer
2:30 PM – EOD
End of Event
Optional Breakouts & Demos – Attendees have the opportunity to revisit our breakout and demo rooms to learn more and continue engaging.
*Event times are in Eastern Standard Time
*Agenda subject to change
Rebroadcasts will be available to:
Europe, Africa, Middle East, and South Asia –
Wednesday, October 28, 2020 10:00 – 14:30 Central European Time
East Asia and Australia –
Wednesday, October 28, 2020 10:00 – 14:30 China Standard Time
This event is being broadcast in English.
Through a complete, connected picture of needs — sellers, shoppers, retailers and manufacturers — we can develop a full ecosystem of solutions. Understanding what consumers and businesses need is at the core of our new identity, which we’re excited to share with you.
We invite you to hear the story behind our new identity and where it will take us, from Nielsen leaders, industry experts and our keynote speaker. Join us to see how we are imagining a new kind of intelligence.
Join thought leaders and innovative thinkers at Nielsen for a series of breakout sessions, where we’ll answer your toughest questions and share insights that will help you see the consumer landscape more clearly.
We’ll tackle four topics driving change in our world:
Understanding how consumers are reacting and behaving given dramatic changes in their world.
In March, many companies expected an immediate shift in consumer behavior that mirrored changes observed during the Great Recession. It didn’t happen. Now as the world closes in on a full year of pandemic impact, the economic ramifications are starting to materialize and influence shopper spending. This session will evaluate how the short- and long-term economic impact of COVID-19 on the American consumer could change where and what shoppers buy for years to come.
With rising awareness of social justice causes in the U.S., such as the Black Lives Matter movement, the beauty and personal care industry is at the vanguard of navigating this critical moment. In part, this is because Latino and African-American consumer groups are growing significantly with quickly rising buying power. But the impact of shopping with social awareness extends beyond these multicultural communities. So how do companies address the needs of customers’ increased social awareness in the right way while speaking to the growing need for purpose in shopping decisions? Join us to learn how manufacturers and retailers can better understand their customers and make a difference going forward.
In early 2020, it seemed the whole world shut down almost at once, dramatically upending the path-to-purchase for shoppers. However, as countries chose to re-open their economies, it created a diverse range of shopping experiences. What can we learn from shoppers across the globe as they’ve adjusted their purchasing habits? By taking a full-picture look at the wide range of global scenarios over the past six months, we can be prepared for the coming six months.
Retailers and suppliers are facing common challenges across e-commerce, personalization, and fast-changing shopper expectations. How can they leverage collaboration to win over and retain shoppers? A new landmark study from Precima & Coresight Research, involving more than 210 of the largest global retailers and suppliers, will shed light on changing best practices in developing a collaborative, streamlined approach that puts shoppers first.
Through innovation, new ideas, and unique approaches see how businesses are improving offerings to drive growth.
Manufacturers and retailers are experiencing a tectonic shift in their pricing and promotion strategies. In order to compete with mass discounters and ecommerce, many retailers are adopting an everyday low price strategy for key items. This shift is impacting items in every category across channels, putting profits and market share at stake.
Great package design matters: optimized pack redesigns generate an average of 6% lift in forecasted revenue. To recognize the very real and measurable business impact of outstanding package design, BASES has conducted our Design Impact Awards for the past four years. This year’s winners represent a wide range of categories and business situations across the globe. Join us to learn from their stories, as we share best practices to inspire your designs and help you be more effective at shelf.
The recent pressure on supply chains, budgets and resources has introduced significant uncertainty around innovation investment. Despite these doubts, forward-looking companies are using the power of machine learning and AI to make smarter innovation decisions. Discover how an always-on, automated approach to innovation measurement can model future innovations after only the most relevant trends while benchmarking performance against the innovations that truly matter.
Manufacturers are under tremendous pressure to get compelling new products to market faster, with less research spend–a challenge that is only exacerbated by COVID and its demands for new or newly-tailored products. As a result, many companies are attempting to be agile in their new product development. Find out how to truly incorporate Agile processes and learning into your innovation, and learn about the key modifications needed to succeed.
Shifting trends, platforms, and channels are remaking the broader landscape of how businesses function.
Lack of visibility and control of your supply chain is the weakest link for CPG manufacturers. Transparency is necessary to plan your production and get products to hot spots. The winners will be defined by their ability to spot opportunities and activate faster than competitors.
The resiliency of brick and mortar stores is being tested like never before. While it’s clear these are essential stores, they must evolve and adapt to survive. In a world where the path-to-purchase is changing with more real estate dedicated to click-and-collect, how do retailers make the most of brick and mortar spaces? By leveraging data-driven decision making and a robust virtual platform to facilitate remote collaboration, teams can remain competitive and thrive with new in-store designs.
Relying on isolated data is akin to mapping the surface of the ocean — constant flow and movement make it nearly impossible to get a conclusive result. Data harmonization and integration plays a pivotal role in the quest to find clarity and growth. New integration capabilities offer an in-depth understanding of the new retail and consumer landscape even as the landscape has been shifting underneath in dramatic and unprecedented fashion.
Technological advancements and transition will reveal the opportunities for efficiency, clarity, and growth in the future.
In today’s rapidly evolving FMCG market, data-based decisions are essential for profitable growth. But the sheer volume and complexity of available data can make answering the most basic business questions (what’s happening and why?) a time-consuming challenge. Join us to learn how you can empower your organization to make faster data-driven trade and marketing decisions, regardless of data expertise.
54 million people could face hunger in the United States in 2020 — including more than 18 million children. At the same time, Americans send 52 million tons of food to landfills every year. However, retail and FMCG companies can use the same data that drives our businesses’ profits to help nonprofit organizations and governments significantly diminish food insecurity and food waste. Join us for a conversation about how data makes a difference to help feed everyone.
COVID-19 accelerated online sales’ trajectory and its importance in the omnishopping evolution, but new technologies like artificial intelligence, virtual reality, and more will soon catalyze an even greater shift. By using data from around the world, we will explore innovations on the horizon that will impact US consumers and online shopping for years to come.
Nielsen Product showcase and social lounge
Get an in-depth look at our most in-demand products, learn best practices and ask our experts your questions at our Product Showcase. You can even earn rewards by attending demos. In this space, we’ll highlight:
- Global Metrics & Insights
- Product & Package Innovation
- Retail Reinvention
- Location-Based Insights
- Pricing Strategies
- Integrated Data
- Shopper Insight Solutions
Then, share what you learned with colleagues, meet new ones and chat with the people who created and continue to grow both the Connect Platform and the new brand in our virtual networking lounge.
As organizations become leaner and the demand for information becomes greater, the need for people throughout your organization to become self-sufficient is critical. With Nielsen’s Shopper Apps, your teams will now have access to a self-serve, trip-projected panel tool with an interface that is easy to navigate. So whether the need is to understand the business drivers, create a presentation for a sales call, or retrieve a quick number to make a fast decision, get easy access to important insights with Nielsen’s Shopper Apps.
Learn more about Spectra Strategic Insights (SSI), a self-serve, location and consumer data tool with a simple and intuitive user interface, that allows everyone in your organization to easily- and correctly- interpret consumer insights. No longer will your organization solely rely on a centralized consumer insights function. Those granted access to the web-based tool will be able to answer their own questions and find opportunities to win; reserving valuable resources on the insights team to focus on larger strategic projects that make your business more consumer centric and data-driven.
Retailers know that to remain competitive, they must provide cross-functional teams with the right data and insights to make more consistent, informed, shopper-centric decisions. Precima’s Category and Shopper Insights solution goes deeper than traditional business intelligence tools, enabling you to put the customer at the center of your decision-making processes and collaborate with your suppliers with an industry-leading platform and a single version of the truth.
Ready to make customer-centric decisions driven by what your customers really want? Come see a video demo of Precima’s solution and read our solution brief to get started.
You spend a lot of resources to build the perfect shelf to win shoppers. Yet, out of stocks have resulted in $984B in lost sales due to the complexities in the supply chain and critical data blind spots. Nielsen On-Shelf Availability Scorecard (OSA) helps you identify supply chain risks to gain a competitive advantage and ensure availability on the shelf. Our easy-to-use and interactive dashboard will help you identify the root cause of stockouts and make corrections faster to drive sales.
Price and promotion spend is one of the largest costs of doing business and yet 72% of events fail to breakeven. Current approaches fall short: cycling past years promotions leave money on the table, one size fits all strategies miss account-specific opportunities, and incomplete and inaccurate data mined by hand generates the wrong guidelines. Learn how you can create easy to digest HQ and account-specific trade strategies to gain clarity and speed in every phase of the trade planning and execution process.
85% of shelf rests drive zero to negative performance, resulting in 1.36 billion wasted. To grow at the shelf, you need to get both the right products (assortment) in the right place (space). Too often these are treated as separate levers, resulting in dissatisfied shoppers and suboptimal results.
With Nielsen Assortment and Space Optimization (ASO), you can plan and execute your shelf strategy with an integrated and cloud-based solution. Powered by the latest sales data you’ll be able to create localized, space-aware assortment to drive optimal sales.
With Nielsen SmartStore, you can design, collaborate, and research store concepts virtually. Our digital platform has over 80 virtual store formats coupled with Nielsen’s proprietary blend of explicit and implicit research techniques. Now, you can continuously innovate without the need for physical prototypes, quickly, safely and on budget. Build your store of the future, today.
Learn how Nielsen SmartStore enables your team to design with less risk, define custom success metrics, and win with Omnishoppers in our live demo, video or capabilities one-pager.
Welcome to the future of consumption measurement. Nielsen’s consumption diary now powered by mobile technology, creates a more sustainable environment for panelists, providing you a more holistic and dependable view of consumer consumption behavior.
Learn how Nielsen’s NEW approach to consumption measurement provides your team access to more accurate, reliable and inclusive data to guide your product or brand’s strategy in our live demo or capabilities one-pager.
BASES Pack360 improves your pack design qualification process. It combines neuro, choice and survey methods to fully map the shopper experience with packaging.
Come see a live demo and case study, or read our one-pager to learn how you can launch your new packaging with confidence using BASES Pack360.
BASES Studio Platform enables your agile journey throughout the new product development process. From screening ideas, all the way to validating repeat potential — BASES Studio & QuickSuite has you covered, and fast.
Come see a live demo and case study, or read our one-pager to learn how you can improve your success with agile innovation using BASES Studio & QuickSuite.
A growth-focused organization has to keep a pulse on competitive activity and where the market is headed. But like most of the other companies we work with, you may feel like you haven’t exactly cracked the code on tracking and measuring innovation, for lack of the right data: competitive data is hard to get by so most tracking is done against internal benchmarks only. Existing tracking systems are incredibly manual – requiring a lot of time and effort just to get basic insights.
Let us show you what the future of tracking and measuring innovation can look like with Nielsen’s Innovation Measurement.
Integrating disparate datasets is a complex and time-consuming process that’s often hindered by the changing needs of stakeholders resulting in slow delivery, incomplete data or both. What if you could easily identify commonalities and quickly integrate disparate data sets? What if you could give your stakeholders the ability to integrate their own data sets without your intervention? Watch the team use one of the newest Nielsen Studios, Enrichment & Integration Studio: A self-serve application with step-by-step tools to upload, connect, and customize disparate data sources on your own terms to create powerful datasets to fuel insights.
Improving efficiency and alignment for trade desk discussions is at the heart of what we provide. Our apps offer a simple experience for an immediate understanding of market trends and opportunities. Our platform meets your different needs: Easily navigate from performance overviews to detailed evaluation and action. Conduct business reviews or issue-based analyses all in the same place and easily share your results. Explore data online or create presentations in a few clicks. Leveraging our data visualization apps will strengthen your analyses and maximize the usage of your core data sets.
GTX will allow clients to view harmonized, multi-country data alongside local data in a single platform, with consistent user experience. It can simplify multi-country reporting and reduce the time taken on cross-market analysis. Our broad reach, consistent reference data and single global platform, uniquely positions us to help our clients with their multi-country projects. GTX enables a ‘common data language’ for global and local users, which is tailored to the client’s needs and budget.
Ainsworth Pet Nutrition
Applied Predictive Technologies
Basket Savings, Inc.
Bel Brands USA
BJ’s Wholesale Club
Boardwalk Frozen Treats
Boston Beer Company
Breakthru Beverage Group
Bush Brothers & Company
California Grocers Association
Carl Buddig & Company
Cascades Tissue Group
Category Management Association
Central Garden and Pet
Clear Demand, Inc.
Craft Brew Alliance
Del Monte Foods
Delicato Family Vineyards
Dole Food Company, Inc.
Dole Packaged Foods Company
Edgewell Personal Care
Energizer Household Products
Goya Foods, Inc.
Grupo Familia SCA
Iovate Health Sciences
Jack Link’s Protein Snacks
John B. Sanfilippo
Johnson & Johnson
Kikkoman Sales USA, Inc.
King Arthur Flour
Kopp Insight Strategies
Land O’Lakes, Inc.
McKinsey & Co
Mead Johnson Nutrition
Nestle Purina Petcare
Nestle Waters North America
Network of Executive Women
New Hope Network
North American Breweries
Oil Dri Corporation
Oneonta Starr Ranch Growers
Pabst Brewing Company
Palermo Villa Inc
Peet’s Coffee & Tea
Periscope by McKinsey
Post Consumer Brands
Premier Nutrition (Post Holdings)
Procter & Gamble
Red Bull North America
Republic National Distributing Company
Reser’s Fine Foods
Reynolds Consumer Products
Rich Products Corporation
Rothschild & Co
S.C. Johnson & Son
Sage Fruit Company
Saputo Dairy Foods USA
Sargento Foods, Inc
SimonSez Consulting Corp.
Smart & Final
Southern Glazer’s Wine & Spirits
Stater Bros. Markets
Super King Markets
The Clorox Company
The Coca-Cola Company
The Hershey Company
The Patron Spirits Company
The StarKist Company
Trinchero Family Estates
TV Personality and Author
Universal Razor Industries, LLC
V&V Supremo Foods, Inc
Wakefern Food Corporation
Whole Foods Market
Yale School Of Management
Youngs Market Company
Zoetic Insights LLC