The rise in buy now, pay later services increased notably when the effects of the pandemic set in, bolstered by the flexibility and convenience of interest-free payment plan options—a dramatically different alternative to traditional credit cards.
According to the latest Consumer Confidence Survey, Danes maintain their position as the most optimistic consumers in Europe, primarily driven by a better view of job prospects.
Consumer confidence is rising both in Norway and the rest of the Nordic region.
Recent research by the payment platform PYMNTS shows that trust in a website is the most important factor for consumers to make online purchases. Trust wins out over factors such as price and delivery.