Insights

Content Type

The not so hidden problem with big data sets

Big data sets don’t have rich details about actual people—from age, to income, to race and ethnicity—the way you do with a robust panel. These data sets, because they’re created by machine-to-machine transfers, also increase the possibility of waste and fraud.

The state of global media

Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.

COVID-19: Tracking the Impact on Media Consumption

As COVID-19 sweeps the globe, consumers are dramatically changing their purchase and media behaviors. Nielsen is tracking these changes and establishing navigation beacons for companies trying to understand the changes and plan for what comes next.

COVID-19: Key questions all marketers should be asking

Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?

Nielsen Audio Norway report 2019-2020

Nielsen marks 1 year's delivery of the official radio numbers with a report describing Norwegians' radio listening in the period 2019 up to and including January 2020.

Audio Today 2019

Radio continues to reach a large segment of Americans on the go, offering advertisers the ability to deliver the right message to the right audience at the right time.