Insights

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Asian Consumers Are Rethinking How They Eat Post COVID-19

Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of...

Demand Institute: A Wealth of Opportunity

This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. Over the past several decades, China has brought hundreds of millions of citizens out of poverty and created a thriving consumer class that has made it the...

Demand Institute: Understanding Chinese Consumption

This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. China is the second largest economy in the world, and will soon be the largest. Discussion of the future of the Chinese economy and its role in the global...

Demand Institute: China’s Connected Spenders & Car Demand

This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. China is the world’s largest automotive market with more than 21 million sales in 2015. At the same time, many cities are experiencing high levels of...

Demand Institute: No More Tiers

This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. One of the most significant questions for global business leaders over the next decade is how to capture Chinese consumption growth opportunities against a...

Demand Institute: Sold in China

This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. It is widely considered that a successful transition to a consumption-led economy is essential for continued robust economic growth in China. We estimate...