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Demand Institute: Introducing The Connected Spender

This Article was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. When consumer-facing companies look around the world for growth opportunities, they tend to think about consumption growth driven by an income-based middle...

Demand Institute: Introducing the Connected Spender - Profile

This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. Who are the Connected Spenders? The short answer: They are the new global digital consumers and the ideal consumer for a broad range of companies. They are...

Demand Institute: No More Tiers

This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. One of the most significant questions for global business leaders over the next decade is how to capture Chinese consumption growth opportunities against a...