Insights

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Demand Institute: Introducing The Connected Spender

This Article was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. When consumer-facing companies look around the world for growth opportunities, they tend to think about consumption growth driven by an income-based middle...

Demand Institute: The Global Digital Consumer

This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. The face of the global consumer is changing. Explosive economic growth in the developing world has lifted billions out of poverty and into the middle class....

Demand Institute: Introducing the Connected Spender - Profile

This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. Who are the Connected Spenders? The short answer: They are the new global digital consumers and the ideal consumer for a broad range of companies. They are...

Demand Institute: Introducing the Connected Spender

This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. Companies that seek growth from meeting consumers’ needs appreciate that there are vast variations in consumption patterns from one country to another....

Demand Institute: A Wealth of Opportunity

This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. Over the past several decades, China has brought hundreds of millions of citizens out of poverty and created a thriving consumer class that has made it the...

Demand Institute: Understanding Chinese Consumption

This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. China is the second largest economy in the world, and will soon be the largest. Discussion of the future of the Chinese economy and its role in the global...

Demand Institute: China’s Connected Spenders & Car Demand

This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. China is the world’s largest automotive market with more than 21 million sales in 2015. At the same time, many cities are experiencing high levels of...