Insights

Content Type

Unemployment is at the Heart of Long-Term Consumer Change

Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.

Scenarios Beyond COVID-19: Rebound, Reboot, Reinvent

Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected...

Game Changer

The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.

Demand Institute: Introducing The Connected Spender

This Article was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. When consumer-facing companies look around the world for growth opportunities, they tend to think about consumption growth driven by an income-based middle...

Demand Institute: The Global Digital Consumer

This report was developed and published by the Demand Institute, a non-profit think tank jointly operated by The Conference Board and Nielsen. The face of the global consumer is changing. Explosive economic growth in the developing world has lifted billions out of poverty and into the middle class....