North America / Canada / ON / Markham

Operations

#: 88757-en_US / 88757

Regular

Full-Time

Analyst – 88757

Operations – Canada Markham, Ontario 

As part of Nielsen’s Marketing Effectiveness practice, you will work with advertisers to help assess how well their marketing activities are working to drive sales and how they should most effectively use their budget in the future. You’ll use advanced statistical models and the most robust data available to tease out the impact of marketing activities and simulate the impact of future budget changes, to help advertisers decide how much to spend on marketing, and in what ways, to maximize the impact of their spend.

 

Responsibilities

  • Develop presentations as part of a team to report results & provide advice, and present to the client

  • Provide subject matter expertise to both the client and the internal team

  • Work on analytic studies that meet advertisers’ research objectives

  • Develop recommendations based on the insights derived from the analysis

  • Ensure effective and timely delivery of project work

  • Work towards understanding statistical models and deliver business insights and findings

  • Ensure compliance to Marketing Mix Modeling modeling practices and company quality standards

  • Work with co/ third party modellers to deliver business insights and findings

 

 

Qualifications and Skills

  • Bachelor degree required, advanced degree preferred

  • 0-2 years of marketing research, analytics, or data science experience

  • Enjoy being hands-on with data and analysis

  • Enthusiasm for applying statistical analysis to address business issues

  • Comfortable working with large data sets

  • Well-organized and detail-oriented, capable of handling several projects at a time while meeting deadlines

  • Strong communication and presentation skills 

  • Strong project management, risk management skills

  • Ability to travel within the greater Toronto area

 

About the Team

Globally, Nielsen Media empowers media companies and advertisers to plan, activate and measure their content and related audiences in the new media landscape. Our Client Service and Sales team operates as a link between Production and Clients, covering all post-sales retail measurement services. We are aimed to provide our Clients best in class servicing and on-time data delivery, enhancing their satisfaction of the Nielsen core products.

 

About Nielsen

As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth. 

 

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!

 

ABOUT NIELSEN

As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms⁠—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth. 

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!  

Job Type: Regular 

Primary Location:  Markham,Ontario 

Secondary Locations: , , , 

Travel:  Yes, 10% of the Time