India / India / KA / Bangalore /

Client Service & Sales

#: 743999733317535 / REF1789Q

Mid-Senior Level

Full-Time

Job Description

ASSOCIATE DIRECTOR – CONSUMER INSIGHTS, QUALITATIVE

ABOUT THIS JOB
We won’t say we can predict the future, but our team of Market Research Analysts gets pretty close.
This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will influence decisions for some of today’s leading global companies.
RESPONSIBILITIES
 Managing clients and their respective projects custom research team in matters of market research based on experience in one or more sectors (financial services; media, telecom & technology, energy, etc.)
 Undertake sales activities independently or in conjunction with senior staff in terms of
preparation and delivery of proposal and credentials

Client Management
 Managing clients and their respective projects from beginning to end, including making
actionable recommendations to support key business objectives
 Consistently exceeding client expectations from project inception through completion

Project Management
 Successfully manage multiple projects simultaneously, all in different design/analysis stages
 Proactively anticipating, troubleshooting, overcoming, and/or escalating challenges
 Consulting (Questionnaire Design, Analysis, Reporting & Writing)
 Development of strong and captivating proposals to meet client needs, based on short
research briefs and/or elaborate RFPs; including assisting with costing structure,
methodological design, analytical framework, etc.
 Designing questionnaires/focus group screeners/interview guides to meet the specific or
unique client objectives
 Synthesis and communication of both primary and secondary research findings into
actionable insights according to the client’s objectives
 Full reporting and analysis (via PowerPoint): Interpreting and analyzing multivariate data, drawing insightful conclusions and providing recommendations, where applicable.
 Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc. and perform quality checks on all reports for alignment to request, accuracy and correctness.

A LITTLE BIT ABOUT YOU
 Experience in FMCG / Service / Retail industry
 Experience in Primary Qualitative Market Research with practical knowledge of research methodologies like Focus group discussions, direct interviews and ethnographic research would be preferred.
 Prior Team Management Experience
 Strong Client Focus and Proactiveness
 Strong interpersonal skills Very Good Influencing & Persuading Skills
 Has experience of developing and managing client relationships
 Expert knowledge of research techniques and methodologies
 

Qualifications

QUALIFICATIONS
 MA in Psychology/Sociology/Philosophy/Social Anthropology or MBA in Marketing
 8 to 10 years’ experience in Qualitative Consumer Insights role
 Working knowledge of statistics and multivariate analysis
 Working knowledge of research techniques and methodologies

https://jobs.smartrecruiters.com/TheNielsenCompany/743999733317535-associate-director-qualitative-research-customized-intelligence